Webinar: Rise of the millennials and its impact on the casino and gambling industry

Date: 
14 December 2015 - 14 December 2016

Much has been said about the Millennials and the need for land-based casinos to embrace them, but few answers are available on how to do it successfully. Whether it's down to the gameplay and product that need to be more skill-based one; to casino layout that needs to be re-designed or to the way that games are being delivered to visitors - the jury is still out there on what exactly will make a difference to get younger generations of players on the floor to gamble. It's clear that the Millennials will have an impact on the future of the casino proposition and to be able to understand and adapt, an effort is required from all of the casino stakeholders, from regulators, through suppliers, to operators.

This webinar:

  • Discussed the likely impact on the industry's various stakeholders and recommend the actions needed from all and each of them
  • Looked into the player research available now and what it tells us about the need to innovate
  • Present findings of the consumer research from the travel sector to understand the evolving purchasing habits and entertainment patterns of the Millennials
  • Recommended how the casino design and content need to adapt

Register for the on demand webinar at: https://goto.webcasts.com/starthere.jsp?ei=1085217

Speakers:

Michael Pollock, Managing Director, Spectrum Gaming Group
Gene Johnson
, Senior Vice President, Market Research, Spectrum Gaming Group
Peter Yesawich
, Vice Chairman, MMGY Global
Brad Friedmutter, Founder & CEO, Friedmutter Group

2015-12-14 09:00:00 2016-12-14 17:00:00 Europe/London Webinar: Rise of the millennials and its impact on the casino and gambling industry Much has been said about the Millennials and the need for land-based casinos to embrace them, but few answers are available on how to do it successfully. Whether it's down to the gameplay and product that need to be more skill-based one; to casino layout that needs to be re-designed or to the way that games are being delivered to visitors - the jury is still out there on what exactly will make a difference to get younger generations of players on the floor to gamble. It's clear that the Millennials will have an impact on the future of the casino proposition and to be able to understand and adapt, an effort is required from all of the casino stakeholders, from regulators, through suppliers, to operators. This webinar: Discussed the likely impact on the industry's various stakeholders and recommend the actions needed from all and each of them Looked into the player research available now and what it tells us about the need to innovate Present findings of the consumer research from the travel sector to understand the evolving purchasing habits and entertainment patterns of the Millennials Recommended how the casino design and content need to adapt Register for the on demand webinar at: https://goto.webcasts.com/starthere.jsp?ei=1085217 Speakers: Michael Pollock, Managing Director, Spectrum Gaming Group Gene Johnson, Senior Vice President, Market Research, Spectrum Gaming Group Peter Yesawich, Vice Chairman, MMGY Global Brad Friedmutter, Founder & CEO, Friedmutter Group
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