Established in 2007, SBTech is a leading provider of interactive Sports betting solutions and services to the online gaming industry in both regulated and traditional markets.

The company’s complete offering includes innovative and user-friendly turnkey and fully managed Sports betting solutions, specifically designed for the unique needs of top gaming operators, existing bookmakers and land-based networks.

SBTech is a four-time EGR Award Winner, on account of the company’s commercial success, continual product innovation and excellence in service. Most recently, SBTech was awarded the EGR 2016 B2B award for “Best In-Play Betting Software”, in recognition of its achievements in delivering a winning live betting solution, enabling operators to expand their market reach and boost their business results.

SBTech’s industry-leading online sportsbook, cutting-edge in-play betting platform, premium casino and live casino products, responsive design and fully equipped iGaming platform provide players with an unrivalled betting experience. SBTech offers over 65,000 monthly sports events, 25,000+ in-play events per month and more than 2,000 proprietary bet markets covering more than 60 sports. Taking a user-centric approach, SBTech has developed a unique data-driven personalisation engine which is used to generate tailored betting suggestions, promotions and communications, based on the behaviour of both individual players and similar bettor segments.

SBTech’s vast experience in complying with different regulatory environments, combined with its unrivalled industry knowledge and ability to implement a truly localised solution to meet market-specific challenges and needs, has positioned SBTech as the trusted partner of operators in the UK, Ireland, Italy, Belgium, Spain, Portugal, Romania, Czech Republic, Greece, Denmark, Australia, Mexico, Argentina, the Bahamas, Malta, and many other regulated markets. 

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