Totally Gaming Blog

Nick Ward
Nick Ward, Head of Creative Strategy at Cubo, shares some of his firm’s research into how the consumer views betting brands.
Wendy Zitzman
Wendy Zitzman, head of compliance consultancy and training at iGaming Academy, argues that dialogue between the industry and regulators when it comes to new guidelines would benefit from input from the people on the coal face who have to implement the measures.
Francesco Rodano
In the latest blog on the theme of the ‘disconnect’ between regulator and operator in the gambling industry, former AAMS director Francesco Rodano, now Playtech’s Chief Policy Officer, reflects on his experience from both sides of the discussion.
Nick Keating
Marketers are becoming ever more frustrated with existing marketing channels as the cost of driving traffic to a website continues to rise, while returns fall. And while the gaming industry is set to surpass the £4bn mark in gross gaming revenues in 2016, channel fatigue is becoming a very real concern. Existing channels are constrained by two key problems: an inability to identify and track individual visitors across all devices and, as a result, a lack of insight into each users intent and...
Matt Stephenson
As the domestic football season kicks off across Europe, the biggest betting market on the planet is underway once more. And while bookies enjoyed an unpredictable European Championship and an increased interest in Olympic betting markets, the real gold rush starts now.
Richard James
Richard James, a research student at The University of Nottingham, explains how his work has helped identify the difference in player behaviour patterns when they are gambling via mobile.
Lee Richardson
To any regular observer of many mainstream sports shown on TV these past few years, it’s been nigh on impossible to ignore the lengths that betting and gaming companies go to in order to reach their target audience (which, if you’ve seen them, is almost certainly likely to be you).
Sadie Walters
Sadie Walters, Senior Event Producer at Clarion Events, takes a look at how the industry can use social responsibility to enhance their business.

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Latest poll

Is the current bonus structure to blame for the gambling industry losing trust?

A recent Gambling Commission survey has noted a plummet in consumer confidence in the gambling industry. What do you think is the biggest cause behind this?

Confusing sign-up bonus conditions
49% (55 votes)
Over saturation of gambling advertising on TV
19% (21 votes)
FOBTs and the campaign against them
16% (18 votes)
Perceived association with crime
10% (11 votes)
The incidence of problem gambling
5% (6 votes)
Clustering of gambling establishments
2% (2 votes)
Total votes: 113

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