Totally Gaming Blog

Nick Keating
Marketers are becoming ever more frustrated with existing marketing channels as the cost of driving traffic to a website continues to rise, while returns fall. And while the gaming industry is set to surpass the £4bn mark in gross gaming revenues in 2016, channel fatigue is becoming a very real concern. Existing channels are constrained by two key problems: an inability to identify and track individual visitors across all devices and, as a result, a lack of insight into each users intent and...
Matt Stephenson
As the domestic football season kicks off across Europe, the biggest betting market on the planet is underway once more. And while bookies enjoyed an unpredictable European Championship and an increased interest in Olympic betting markets, the real gold rush starts now.
Richard James
Richard James, a research student at The University of Nottingham, explains how his work has helped identify the difference in player behaviour patterns when they are gambling via mobile.
Lee Richardson
To any regular observer of many mainstream sports shown on TV these past few years, it’s been nigh on impossible to ignore the lengths that betting and gaming companies go to in order to reach their target audience (which, if you’ve seen them, is almost certainly likely to be you).
Sadie Walters
Sadie Walters, Senior Event Producer at Clarion Events, takes a look at how the industry can use social responsibility to enhance their business.
Ewa Bakun
Statistics prove that greater gender diversity provides a boost to business. So Ewa Bakun asks what would you do, or are already doing, to boost the participation of women in the gaming industry?
Ewa Bakun
“It takes minimum of 9 months to integrate with an operator”. Far from releasing the potential of innovation, tech has the potential to suffocate it, with operators wary of adding things to a lengthy tech roadmap without proven performance first. Ewa Bakun explains.
Richard Schuetz
“Drove my Chevy to the levee but the levee was dry” Don McLean, American Pie. I live in Bermuda, this curious chunk of rock located in the middle of the Atlantic Ocean. It is often confused with being in the Caribbean, but it is 916 miles north by northeast of the Bahamas and just basically sits out in the middle of the Atlantic all by itself. It is between the US and the UK in a geographic sense and in a great many other respects, as well. While Bermuda is a British Overseas Territory...

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