Totally Gaming Blog

James Parker
James Parker, head of content at online casino affiliate jackpot.co.uk, discusses the rise of “granny gamblers” and why operators should do more to target older player demographics
Nick Garner
This is the first of my monthly columns talking about the casino industry both from a marketing point of view and as an operator. I just want to talk about the really difficult relationship between customers and the casinos they play on. I also want to put forward some thoughts on a different kind of mental framework around how to deal with that ever tenuous relationship between customer and casino.
Alexandre Tomic
Alexandre Tomic believes the launch of Oculus Rift in the UK is the first step in virtual reality entering the mainstream
Tom Moester
Cambodia has the potential to set the blueprint for regulated online gaming in Asia, says Mediatech Solutions’ head of Asia-Pacific Tom Moester
Nick Ward
Nick Ward, Head of Creative Strategy at Cubo, shares some of his firm’s research into how the consumer views betting brands.
Wendy Zitzman
Wendy Zitzman, head of compliance consultancy and training at iGaming Academy, argues that dialogue between the industry and regulators when it comes to new guidelines would benefit from input from the people on the coal face who have to implement the measures.
Francesco Rodano
In the latest blog on the theme of the ‘disconnect’ between regulator and operator in the gambling industry, former AAMS director Francesco Rodano, now Playtech’s Chief Policy Officer, reflects on his experience from both sides of the discussion.
Nick Keating
Marketers are becoming ever more frustrated with existing marketing channels as the cost of driving traffic to a website continues to rise, while returns fall. And while the gaming industry is set to surpass the £4bn mark in gross gaming revenues in 2016, channel fatigue is becoming a very real concern. Existing channels are constrained by two key problems: an inability to identify and track individual visitors across all devices and, as a result, a lack of insight into each users intent and...

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