It’s not often that you’ll find a marketing and advertising consultant advising his clients not to advertise. However Arjan Korstjens, the Marketing Lecturer of the Totally Gaming Academy, is one of those who believes that badly targeted promotions will just cost an operator money.
This is the first of my monthly columns talking about the casino industry both from a marketing point of view and as an operator. I just want to talk about the really difficult relationship between customers and the casinos they play on. I also want to put forward some thoughts on a different kind of mental framework around how to deal with that ever tenuous relationship between customer and casino.
Wendy Zitzman, head of compliance consultancy and training at iGaming Academy, argues that dialogue between the industry and regulators when it comes to new guidelines would benefit from input from the people on the coal face who have to implement the measures.
In the latest blog on the theme of the ‘disconnect’ between regulator and operator in the gambling industry, former AAMS director Francesco Rodano, now Playtech’s Chief Policy Officer, reflects on his experience from both sides of the discussion.