Totally Gaming Blog

Helen Walton
Gamevy founder Helen Walton asks the industry whether its approach to women in a professional business capacity is in danger of putting off the 71% of females who are their customers.
Ewa Bakun
Politicians highlighted as the missing link in the chain between industry success and regulatory oversight.
Edward Ihre
Edward Ihre, CEO of live dealer pioneer Codeta.com talks about the challenges that come with launching a new brand in a competitive market
Arjan Korstjens
It’s not often that you’ll find a marketing and advertising consultant advising his clients not to advertise. However Arjan Korstjens, the Marketing Lecturer of the Totally Gaming Academy, is one of those who believes that badly targeted promotions will just cost an operator money.
James Parker
James Parker, head of content at online casino affiliate jackpot.co.uk, discusses the rise of “granny gamblers” and why operators should do more to target older player demographics
Nick Garner
This is the first of my monthly columns talking about the casino industry both from a marketing point of view and as an operator. I just want to talk about the really difficult relationship between customers and the casinos they play on. I also want to put forward some thoughts on a different kind of mental framework around how to deal with that ever tenuous relationship between customer and casino.
Alexandre Tomic
Alexandre Tomic believes the launch of Oculus Rift in the UK is the first step in virtual reality entering the mainstream
Tom Moester
Cambodia has the potential to set the blueprint for regulated online gaming in Asia, says Mediatech Solutions’ head of Asia-Pacific Tom Moester

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