Sports betting

Blog posts tagged Sports betting

Martin de Knijff
With The Masters just around the corner, Martin de Knijff, CEO & Founder of Metric Gaming, highlights the huge potential of in-play betting in golf and why operators are missing a trick by not tapping into this growing and lucrative market.
Mark Robinson
The days of high-value deposit bonus advertising appear to be numbered, particularly now the Gambling Commission and the Competition and Markets Authority (CMA) are gunning for them.
Arjan Korstjens
It’s not often that you’ll find a marketing and advertising consultant advising his clients not to advertise. However Arjan Korstjens, the Marketing Lecturer of the Totally Gaming Academy, is one of those who believes that badly targeted promotions will just cost an operator money.
Nick Ward
Nick Ward, Head of Creative Strategy at Cubo, shares some of his firm’s research into how the consumer views betting brands.
Matt Stephenson
As the domestic football season kicks off across Europe, the biggest betting market on the planet is underway once more. And while bookies enjoyed an unpredictable European Championship and an increased interest in Olympic betting markets, the real gold rush starts now.
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