Totally Gaming Blog

Ivan Montik
Can affiliates 'pivot' into operating? They have the traffic and the marketing expertise? But what more do they need? SoftSwiss' Ivan Montik explores the potential.
Jeremy Waite
In an age of "Digital Darwinism" there is a growing fear of disruptive technologies, such as Uber, stealing the competition and making old business models obsolete. Jeremy Waite, Marketing Evangelist at IBM, questions whether the threat of "Uberization" within the gaming industry is justified or whether the real threat should in fact be "Tinderization" - the changing shifts in consumer behaviour that undermine every loyalty program ever created.
Ivan Montik
In 2016 Bitcoin experienced its second birth. “Second Era of Bitcoin” is what they often call it in mass media. A couple of previous years turned out to be quite frustrating to the supporters of Bitcoin, and the crash of major cryptocurrency exchange demotivated new businesses to adopt and invest into the new technology. However, Bitcoin suffered but wasn’t killed. It took its time to strengthen its technological base and together with blockchain proved to be the most reliable cryptocurrency....
Nick Garner
Oshi.io founder Nick Garner addresses the thorny issue of bonus abuse, its effects on the industry and asks… what can be done?
Ewa Bakun
“Clarion Events, organisers of ICE Totally Gaming, are committed to ensuring a respectful representation of all sexes at the show. In the spirit of the 21st century when both men and women play strategic and decision-making roles in businesses, we encourage all our exhibitors to be mindful of how their support staff, promoting their products at the show, is represented to avoid any offense and stereotyping.”
Helen Walton
Gamevy founder Helen Walton asks the industry whether its approach to women in a professional business capacity is in danger of putting off the 71% of females who are their customers.
Ewa Bakun
Politicians highlighted as the missing link in the chain between industry success and regulatory oversight.
Edward Ihre
Edward Ihre, CEO of live dealer pioneer Codeta.com talks about the challenges that come with launching a new brand in a competitive market

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