Totally Gaming Blog

Martin de Knijff
With The Masters just around the corner, Martin de Knijff, CEO & Founder of Metric Gaming, highlights the huge potential of in-play betting in golf and why operators are missing a trick by not tapping into this growing and lucrative market.
Layla Ali
The current political climate seems to be overwhelmingly in favour of separatism. From Brexit Island, and the rise of the far-right in France, to Trump’s Wall across the Mexican border, we live in a world where we appear only to wish to distance ourselves from one another, despite technological advances making it ever -easier for us to bridge the gap.
Mark Robinson
The days of high-value deposit bonus advertising appear to be numbered, particularly now the Gambling Commission and the Competition and Markets Authority (CMA) are gunning for them.
Ivan Montik
Can affiliates 'pivot' into operating? They have the traffic and the marketing expertise? But what more do they need? SoftSwiss' Ivan Montik explores the potential.
Jeremy Waite
In an age of "Digital Darwinism" there is a growing fear of disruptive technologies, such as Uber, stealing the competition and making old business models obsolete. Jeremy Waite, Marketing Evangelist at IBM, questions whether the threat of "Uberization" within the gaming industry is justified or whether the real threat should in fact be "Tinderization" - the changing shifts in consumer behaviour that undermine every loyalty program ever created.
Ivan Montik
In 2016 Bitcoin experienced its second birth. “Second Era of Bitcoin” is what they often call it in mass media. A couple of previous years turned out to be quite frustrating to the supporters of Bitcoin, and the crash of major cryptocurrency exchange demotivated new businesses to adopt and invest into the new technology. However, Bitcoin suffered but wasn’t killed. It took its time to strengthen its technological base and together with blockchain proved to be the most reliable cryptocurrency....
Nick Garner
Oshi.io founder Nick Garner addresses the thorny issue of bonus abuse, its effects on the industry and asks… what can be done?
Ewa Bakun
“Clarion Events, organisers of ICE Totally Gaming, are committed to ensuring a respectful representation of all sexes at the show. In the spirit of the 21st century when both men and women play strategic and decision-making roles in businesses, we encourage all our exhibitors to be mindful of how their support staff, promoting their products at the show, is represented to avoid any offense and stereotyping.”

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